Saturday, March 13, 2010

SPRUCE UP YOUR STORE CHALLENGE: Week 2

Okay, so if you added Google Analytics to your shop last week - go check it. See if people are visiting your shop and when. Rewatch the second video from last week and write a little summary below to tell us how you are doing.

Once you do that, we are ready to move on to today's challenge:

Store Settings #1: Profiles and Policies.

Etsy is a great place to buy items with a personal, handmade touch. There is a great sence of community here. Your customers want to know about you - and you about your customers. Two of the most overlooked pages of your Etsy account are the Profile page and the Policy Page. So we will start there.

The Profile page is where you get to introduce yourself to your customers. They want to know a little about you - how you got started in your craft or hobby and what you draw your inspiration from. Tell them! Also, tell them where else they can find you: other Etsy shops, your blog, twitter, etc. Check Etsy policies about posting any off Etsy webstores though.

Read this for more information on how to use your Profile pages:
http://www.etsy.com/storque/how-to/shop-makeover-series-crafting-a-profile-page-1056/

Policy pages are next. These are the guidelines that tell people how you do business.
Here is an article with great tips on writing up your policy page:
http://www.etsy.com/storque/how-to/service-tips-for-sellers-creating-policies-that-work-2095/


Pay special attention to the Stay Positive aspect. You do not want negativity on any of your pages. It leaves your customers with a bad taste. Stay professional.

Your Challenge this week is to write (or rewrite) your profile and policies pages. Come back here and share your before and afters - and ask for comments. Share your tips if you have any. We are all here to help!

Have a great week!

6 comments:

Ooty said...

Thanks!

Hello Kendra said...

The etsy blog link doesnt work, it says 404 error

Krystyne said...

I'm sorry. I will go see if I can fix that!

Anyone want to share your Google stats?

Krystyne said...

Link is fixed.

http://www.etsy.com/storque/how-to/service-tips-for-sellers-creating-policies-that-work-2095/

Krystyne said...

Okay, I did my Google Analytics check and noticed that I have lots of room for improvement!

I'm not sure how to post an image in a comment box, so I can't show you the stats, but I can tell you.

For the period of
Feb 11, 2010 - Mar 13, 2010

I had:

* 143
Visits

* 313
Pageviews

* 2.19
Pages/Visit

* 62.24%
Bounce Rate

* 00:01:41
Avg. Time on Site

* 13.99%
% New Visits

to my Etsy store at http://ivykeep.etsy.com

My first set of goals is to drop my Bounce rate (how many people clicked on my shop link and then immediately clicked away) and to increase the number of visitors.

What did your stats tell you? And what are your goals?

Krystyne said...

Did anyone see this post:
http://www.etsy.com/storque/how-to/getting-to-know-you-tips-and-tricks-for-writing-an-engaging--7374/

Helpful hints on doing your Profile!

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