Sunday, August 8, 2010

Social Media Sites and How to Use Them Effectively In Your Business

In Today's Lesson...

Lesson 9 - YouTube

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---------------- Today's Sponsor ---------------
It's time. Time for what you ask? Time to start using video to market your business. Creating videos around your business and using social media platforms to promote those videos is one of the largest growth areas in social media marketing today. Everyone from wedding accessory shops to internet marketers are using the power of video to promote their business.

Why is video marketing so powerful? Primarily two reasons: 1) People like to know who they are purchasing from. A video provides the opportunity for the viewer (and hopefully customer) to see your face, hear your voice and build trust; 2) search engines, especially Google, loves video content and indexes them rapidly.
YouTube receives more than 100 million views a day.



Here are some ways to put YouTube to work for you and your business.

1) Utilize your keywords when uploading a video. When you upload a video, use keywords in your title, make sure to place your URL first in the description and include keywords in your description as well. Tags are also important so be sure to complete that section as well. A video that does not include these items will not drive the type of traffic you want.

2) Spread your videos across the internet. Use other social media platforms such as Twitter and Facebook to make your video go viral. Embed your video into blog posts, Squidoo lens and website.

3) Remember to include branding in your video. Add your logo, website address and distinct colors to your video.

4) Create a series of videos. A powerful way to engage viewers is to create a series of videos on a specific topic or topics. Create a series of videos answering the top questions you receive about your product or service. Another idea would be to create a series of videos showcasing your products and the benefits viewers receive by using them.

Video marketing is here to stay and the sooner you put it to use for you, the faster you and your business will benefit from it. Start simple, use a script and keep it short and soon you'll be reaping the benefits on video marketing yourself.

Next week....we'll tie it all together and get you started on your social media efforts.

4 comments:

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