Sunday, August 1, 2010

Social Media Sites and How to Use Them Effectively In Your Business

In Today's Lesson...

Lesson 8 - Ning

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Ning is a popular social media site which allows users to create their own social network and then invite people to participate and get involved. Ning platforms are much like online forums with the added benefit of users being able to create their own page.

Ning sites are particularly popular for niche based conversations and networking. One of the largest Ning sites is TwitterMoms which now has more than 21,000 members.


There are many ways you can use Ning to benefit your business and community, including:

1) Open a dialogue. Ning networks are a wonderful place to ask members for feedback about your products and services.

2) Make connections. Ning networks connect people worldwide with a mutual interest. Individuals, organizations and businesses can create a Ning network to connect people with similar interests or concerns. You can create your own network or get involved in one of the thousands already in existence.

3) Organize an event. Ning networks are a wonderful way to coordinate an event and keep participants involved. You can create pages for speakers or presenters that are private as well as areas for all participants to view.

4) Inspire Fans and Customers. Many businesses are using Ning networks to create a hub for fans and customers. For instance, if you create cookbooks you could build a Ning network around customers who have purchased your cookbook and made your recipes. It's a great way to showcase what your products can do and what other people are doing with them.

Never forget that you never know where you might meet someone with an interest in your business. Ning networks are a wonderful way to get involved in niche specific groups for both your business and your personal interests.

Next week...learn how you can use YouTube to effectively promote your business.

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